Luxury with a swing.
Famille Royale is a creative and strategic hotshop, based in Paris.
Famille Royale’s mission is to accompany brands in their path toward developing their own image and universe.
Through tailored advice, the agency provides strategic recommendations focused on a global scale as well as on innovative content creation with added emotional value.
Through a dual expertise in brand architecture and creativity, Famille Royale supports the vision of a luxury that is always demanding and refined and, without forgetting, through a touch of eccentricity:
"Luxury with a swing"
Famille Royale aims at creating digital, multi-sensory and unique experiences. By being this hybrid agency, between Think Tank and Creative Workshop, Famille Royale is a laboratory of creative ideas to implement,
a production of strategic trends to discover and diffuse.
Edouard Delage and Anne-Charlotte Hartmann form the two founding members of the agency Famille Royale.
He is creative director and a film maker.
She is a strategic planner and creative writer when choosing to be so.
Trained with the ‘weapons’ of communication in the advertising and design agencies of Paris for nearly
ten years, they have partnered with brands of the industries of the ready-to-wear, luxury, beauty, art, media and delicatessen.
While coordinating projects from head to toe, together, they produce benchmarks to analyze their clients’ competitors, develop strategic platforms, define original campaigns and, produce -each time- specific material.
They are independent and do not hesitate to go beyond the trend when the later does not correspond to their ideal of beauty.
Famille Royale is more about the Crown Jewels than about the Queen Mother.